Driving behaviour
change in a
multi-tenant environment
Pay As You Throw (PAYT) at Birmingham Wholesale Market
Contract Information
Proven at Birmingham Wholesale Market, Pay As You Throw (PAYT) makes tenants only pay for the waste they generate. It saves money, reduces admin, and shows exactly where better segregation can cut costs and waste.
Company
Industry
Location
Birmingham
Contract Type
Partnered with Axil
October 2020
Contract Manager
Lee O’Brien
The Challenge
At Birmingham Wholesale Market, waste was generated by 70+ independent tenants, each working at pace, each with different waste profiles.
Costs were shared. Visibility was low.
General waste became the default, not because tenants didn’t care, but because there was no signal to change behaviour.
If waste isn’t measured, how do you reduce it?
The Axil Solution
Axil implemented Pay As You Throw (PAYT) using Weight & Trace technology.
Implementation can go live from Day 1.
Your Waste.
Your Cost.
Tenants pay only for the waste they generate
Simplify
Waste
Minimal waste streams and container types for simplicity
Clear Data.
Clear Direction.
Clear data highlights where support and education are needed
Smarter Segregation
Enables targeted engagement and real cost savings through better segregation
Shared
Insights
Reporting shared with both tenants and internal management
Transparent Billing, Less Hassle
Reduced queries and admin time through transparent billing
What Changed
With waste made visible and attributable:
Accountability
Tenants became accountable for their own waste
Engagement
Engagement increased through clear, shared data
Segregation
Behaviour shifted from default disposal to active segregation
PAYT
The PAYT model was proven in a complex, high-volume, multi-tenant environment
What This Means for our customers
- PAYT proven beyond single-occupier sites
- Scales for 24/7 operations and fluctuating passenger volumes
- Robust data: weights, lifts, containers, dashboards
- End-to-end delivery: design → deliver → embed → optimise
Behaviour doesn’t change when costs are shared.
It changes when responsibility is clear.
Other Case Studies
Our latest case studies show successful waste management in practice. Our unique, value-added, partnership approach delivers results – that’s why we’ve retained 98% of our customers.
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Get in touch to see how we can help your business
ARRANGE A WASTE REVIEW
To gain a clearer understanding of your waste operations, we will visit to carry out a detailed site audit.
Our waste management experts will understand your waste streams and the challenges you face— and develop a service proposal tailored to accommodate your needs.
We will explain how our innovative solutions can re-engineer your waste to reduce your costs and increase your recycling.