Together, we can prevent waste, support communities, and improve lives.
In today’s fast-paced world, businesses often face a common dilemma: what to do with surplus manufactured products.
Axil is spearheading a remarkable collaboration with a leading FMCG manufacturer that not only addresses this issue, but also extends a helping hand to communities and charities across the UK. It is a story of waste prevention, resource stewardship and making a difference in people’s lives.
In the first year, this invaluable partnership has already made a significant impact by providing vital support to over 700 charities.
This means our clients are directly contributing to positive change and making a tangible difference redistributing essential products many of us take for granted to communities that need it most.

Why It Matters
Significant quantities of products, numbering in the tens of thousands, were previously sent for disposal. Now, through Axil’s intervention, these items are finding use among those who need them most. For clients faced with unusable products and uncertain about their next steps, Axil provides a valuable solution.
A Better Way Forward
Businesses often find themselves with surplus products for several reasons. But instead of costly disposal, we propose a better solution: redistribution and reuse.
Examples of Why Products Become Waste
From failed deliveries, branding changes, labelling misprints, seasonal campaign surpluses to short shelf life, there are numerous reasons why products end up classified as waste. Axil’s approach aims to change this narrative for good.
Our Approach
Axil works with their partner to identify surplus products and make them available to over 5000 registered charities across the UK through an innovative E-commerce platform. These products find their way to those who need them most, supporting vital charitable services and improving lives.
The Benefits
By embracing this approach, we achieve multiple goals:
- We reduce unnecessary disposal, which means fewer carbon emissions and resource conservation.
- We support communities on the brink of poverty by providing essential goods.
- We follow waste hierarchy principles, prioritising waste prevention and reduction.
- We proudly report 100% reuse and waste avoidance, underlining Axil and our client’s commitment to sustainability.
- We provide valuable ESG data to support business sustainability and stakeholder reporting, complete with inspiring case studies and impact data from the beneficiaries.
Making an Impact
Currently, our partnership contributes to supporting an incredible 345,000 people every week, ensuring they have access to the essential products they need.
Gina Rudkin, Axil’s Head of Sustainability and Zero Waste, comments on the collaboration:
This collaboration is a fantastic example of what we have committed to achieve in our Sustainability and Social Value Charter. Working in close partnership with our clients to focus on waste avoidance, increasing reuse and redistribution, reducing waste disposal costs and carbon emissions whilst creating social value. Charities working in support of many different marginalised groups and communities all over the UK have accessed the surplus products to support in the delivery of their vital services.