Turning Surplus Power Products into Community Impact
This partnership brings together CMD Ltd, the UK’s largest manufacturer of desk-based electrical and power distribution products, and Axil, specialists in sustainable waste and resource management.
Working in partnership with…
” This is another great example of sustainability and circular solutions being embedded as our business as usual approach. We are actively helping our clients save money, keep products in use and avoid waste tonnage and disposal emissions.”
Gina Rudkin,
Head of Sustainability and Zero Waste at Axil
The Challenge
CMD Ltd, the UK’s largest manufacturer of desk-based electrical and power distribution products, faced a challenge common to many manufacturers – surplus or unsellable but functional products – 400 USB car charger units, that could not be sold through regular channels.
Previously, these products would have been sent for disposal, generating unnecessary waste, cost and carbon emissions. CMD also produces a wide range of electrical products that periodically face similar surplus situations.
Axil’s Input
Axil identified an opportunity to redirect these surplus items to communities in need via their charity partner. This charity connects corporate donors with over 6,000 registered UK charities through an innovative e-commerce platform, ensuring that vital products reach those who need them most at heavily discounted rates.
Key actions included:
- Identifying the opportunity to avoid waste and keep products in use
- Coordinating the collection and redistribution of 400 car charging USBs.
- Acting quickly to create joint social value and maximise impact
- Supporting Axils goals to extend a helping hand to UK communities and charities
The Results
Products redirected
- 400+ car charging USB units (and counting)
- Feeding goods into a >6000 strong UK charitable network
Environmental impact
100% reuse of surplus products, zero disposal
Reduced carbon emissions and circularity embedded
ESG reporting
Comprehensive data provided to CMD
Why It Matters
This shows how surplus products can be transformed into shared value – supporting CMD Ltd’s commitment to environmental stewardship and community support. By preventing disposal and redirecting resources, we reduce carbon emissions, conserve resources, and improve lives for those facing hardship.
A Better Way Forward
Surplus products are an inevitable part of business, but costly disposal isn’t the only option. Axil’s solution – redistribution through trusted charitable networks – turns potential waste into impactful support for communities across the UK.
CMD Ltd’s Commitment
CMD Ltd is dedicated to making a positive societal impact through responsible consumption and environmental care. Compliant with BS EN ISO14001:2015, CMD strives to minimise environmental impacts by ensuring all waste is responsibly stored, recycled, or reused, demonstrating the company’s strong ESG values.
“We’re proud to partner with Axil to transform surplus products into vital resources for UK communities. By choosing reuse over disposal, we’re reducing waste, lowering carbon emissions, and demonstrating that sustainability can drive real social impact. This collaboration shows what’s possible when innovation and responsibility come together.”
Jon Holding
CMD Ltd MD
Other Case Studies
Our latest case studies show successful waste management in practice. Our unique, value-added, partnership approach delivers results – that’s why we’ve retained 98% of our customers.
Awards & Certifications
Re-engineer your waste
ARRANGE A WASTE REVIEW
To gain a clearer understanding of your waste operations, we will visit to carry out a detailed site audit.
Our waste management experts will understand your waste streams and the challenges you face— and develop a service proposal tailored to accommodate your needs.
We will explain how our innovative solutions can re-engineer your waste to reduce your costs and increase your recycling.