National Apprenticeship Week: Level 6 BA (Hons) Digital Marketing Apprenticeship

We’re celebrating National Apprenticeship Week 2023 and giving you an insight into our Apprentice’s here at Axil and the work that they do behind the senses with QA. QA’s apprenticeships range from level 3 through to a university accredited Bachelor’s or Master’s degree, meaning they can be suitable for individuals at every step of the career ladder. There are no age limits to become an apprentice.

Digital Marketing

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Lauren Riley

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Job title

Level 6 BA (Hons) Digital Marketing Apprenticeship

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Apprenticeship length

4 years

Lauren Riley, who works as a Digital Marketer Apprentice for Axil Integrated Services describes her apprenticeship journey so far, how she got there, the balance between workload and assignments and what valuable skills she has learnt along the way.

Apprenticeship Q&A

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1. Tell us a little about yourself and your role within Axil-IS?

My names Lauren and I work as Axil’s Design and Marketing Assistant. In my current role, I assist in various design processes throughout the business for digital and print purposes. I indulge my experience in content creation by focusing on B2B marketing and working with the head of marketing to execute wider decisions and strategies within the business.

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2. Why did you choose an apprenticeship?

Prior to joining Axil, I embarked on a Level 3 Content Creation Apprenticeship instead of heading to university, like everyone else my age had. Through this apprenticeship, I was able to gain on the job experience, whilst learning more in a field of work that I was passionate about. However, on completion of this apprenticeship, I knew I wanted to enhance my marketing skillset and knowledge further – therefore, I chose QA’s Digital Marketing Level 6 Degree Apprenticeship as this supported my ambitions to do so.

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3. How have you found the experience so far?

My time at Axil so far has been exemplary and the support with my growth internally has been faultless. I was an employee at Axil for 11 months before starting my apprenticeship standard and thus have experienced life at Axil pre apprenticeship and find myself just as enthusiastic and passionate about my role as before!

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4. How are you finding the balance between the apprenticeship work and your actual role?

I would be lying if I said it was easy to fit a full-time job, lectures, assignments, and a social life into a 24-hour day but it’s very much manageable! I control my own diary at work, so it is my responsibility to prioritise workload and ensure that the work is complete, and deadlines are met.

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5. What are the pros of being an apprentice?

This one’s easy – 100% being able to earn and learn at the same time, without the debt! The commitment of university was always very daunting to me but with an apprenticeship, I get to experience the best of both worlds of being an employee AND university student at the same time.

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6. Where do you see your career going in the future? Do you think your apprenticeship is going to aid this?

Moving forward, I would love to not only excel my marketing skills, but develop my confidence and expertise to manage people too. I think this apprenticeship will allow me to over time, confidently delegate tasks within our marketing team as I gain a better understanding of basic marketing principles, strategy, and execution.

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7. Would you recommend an apprenticeship to others?

I would recommend an apprenticeship to anyone wanting to take their knowledge, skills and behaviours to the next level in their career. Without a doubt, it is physically and mentally challenging but investing in my future is worth every second!

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8. What is the university experience like on the apprenticeship programme, does it work for you?

The university experience, despite being entirely remote, is pretty straight forward to understand. The support that I receive from my tutors, skills coach and manager ensure that the university experience is accommodating to my day role.


Look more into the roles we have at Axil by experiencing a day in the life with one of our employees below.

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